The Lucas Oil Pro Motocross Championship, sanctioned by AMA Pro Racing, features the world’s fastest outdoor motocross racers, racing aboard the best bikes each factory offers, on the roughest, toughest tracks in the world.
Since 1972 Lucas Oil Pro Motocross is the pinnacle of pure motocross. The 12-rounds series begins at Hangtown in May and ends at Indiana's Ironman Raceway in August. It includes stops at the premier motocross racing facilities in America, with events in California, Colorado, Pennsylvania, Tennessee, Michigan, Maryland, Minnesota, Washington, New York, Indiana and Utah. The competition is divided into two classes: one for 250cc bikes, and one for 450cc machines.
MODV Group had the opportunity to do a brand refresh for the series in 2015. In addition to Series and Event logos, we created new track signage, banners and graphics, print ads and posters, web and live stream graphics, commercials, social and digital marketing assets, sales materials, march and promoter assets. Over 1500 creative assets were built for the year.
